American Family Insurance and Atlanta United
We’re proud to be back for the eighth season as the official kit sponsor of Atlanta United. And this season just might be the best one yet — with surprise reveals, promos and game day fan experiences you won’t want to miss. Check here to stay up to date on everything happening in the stadium and throughout Atlanta all season long.
2024 American Family Insurance "Camp United” Sweepstakes
We teamed up with Atlanta United to put fans in the cleats of their favorite players with the ultimate 5-Stripes experience! The Camp United Sweepstakes included an exclusive full day of training, custom United kits, on-field drills, exclusive time with Brad Guzan and more at the Children's Healthcare Training Facility. Make sure to check back here for exclusive experiences, sweepstakes and more throughout the season to take your United fandom to the next level!
On-Field Drills
Custom United Kits
Brad Guzan Autographs
All Atlanta Cup
Working with Atlanta United furthers a vision that's close to our heart: to help inspire, protect and support dreamers’ love for soccer. We’ve expanded this partnership with Soccer in the Streets, a foundation dedicated to ensuring that all young athletes in Greater Atlanta can join in the game.
As the tournament grows, we’re excited to provide more opportunities for young dreamers to score new goals and see where their skills and aspirations can take them. For more information on supporting Soccer in the Streets, please visit Soccerstreets.org.
The Marquee Event
Where all the magic of the day takes place.
2023 All Atlanta Cup Winners
After a hard fought day of competition, we crowned our 2023 All ATL Cup winners!
Meeting the Pros
Our young athletes got to meet three United and United 2 players at the All Atlanta Cup
final!
The Competition
Battling it out for a chance to play in the final!
Front and Center at the United match!
We invited our winners and Soccer in the Streets for a pre-match check presentation
before kickoff at the August 26th match.
Warming Up
These Soccer in the Streets players are all smiles before the match!
Committed to Atlanta
We took over Concourse 100 inside Mercedes-Benz Stadium with a permanent space designed to celebrate the 5-Stripes all season long. We showed our commitment to Atlanta United, the fans and the great city of Atlanta with our interactive branded space that showcases the rich history of United, offers multiple fan engagements and includes an exclusive United takeaway for everyone who registers on- site.
Interactive Branded Space
A look at our interactive branded space that connects American Family to the fans, the
club and the city of Atlanta.
Inside Mercedes-Benz Stadium
Showcasing United’s rich kit history. Showcased here are the 21/22 BLVCK Kits.
The Club's History
Our interactive timeline tells the club’s history through the lens of the kits themselves.
Game Day Experience
Offering exclusive Atlanta United items to every supporter who registers on-site,
because Atlanta fans always deserve the best!
Exclusive United Scarves
Sharing our excitement for the new season with you, the 17s, by offering exclusive co-
branded scarves, only available at our footprint while supplies last!
Fan Cam
Offering United fans another reason to smile all season long!
The Concourse
We invite all United fans to stop by our concourse every home match before United
kicks off!
LED Signage
Bringing our own concourse experience to the field with LED signage that lights up the
whole stadium
Fan Photos
Fans are always invited to stop by our screen array to watch a collage of iconic United
moments, even using it as a backdrop for their own fan photos!